The Simple Brand USVI: Curated Caribbean Style, Delivered to You
The Simple Brand is more than just an online clothing and accessory retailer — it’s a celebration of Caribbean creativity, culture, and craftsmanship. Based in the U.S. Virgin Islands, The Simple Brand offers a carefully curated collection of apparel, jewelry, handbags, and lifestyle accessories, all designed by emerging and established Caribbean designers.
Each piece featured on this website tells a story — one of heritage, innovation, and effortless island style. From vibrant prints inspired by the natural beauty of the islands to elegant, minimalist designs that reflect the easygoing spirit of the Caribbean, every item is thoughtfully selected to bring authenticity and artistry to customers around the world.
Committed to uplifting Caribbean talent, The Simple Brand bridges the gap between local designers and a global audience, providing a platform for creatives whose work embodies the rich diversity and energy of the region. Shoppers can explore collections that are stylish yet timeless, bold yet accessible — all while supporting small businesses and sustainable production practices.
With its roots deeply planted in the Virgin Islands, The Simple Brand USVI invites everyone to experience a fresh take on island fashion: simple, stunning, and full of soul.
The Founders
Xanthia Jacobs and her daughter, Xaia Todmann, founded The Simple Brand as a way to celebrate their love for local culture and to express the vibrant spirit that connects us all. They hope that when you wear their products, you feel that same powerful, resonant energy.
